As expected from the beginning of the worldwide coronavirus awareness, Apple is concerned about the production of its major devices and as a result its percentage of its profits. Given this situation that not only worries the demand for devices, but will jeopardize the development of the iPhone 12, the company decided to give a formal statement.
It's been Apple's chief executive, Tim Cook who sent a staff memo in the form of a coronavirus, in a tone similar to the one he describes for investors in the renuipon that took place earlier this week. In a memo, obtained by Bloomberg, Cook explains that "Return to normal" Apple is slower than expected.
Corporate offices and contact centers have reopened in China, and our stores are starting to reopen, but we are experiencing a slower recovery than usual.
… The worldwide iPhone offer will be temporarily limited. While our compatible iPhone production sites are located outside of Hubei province, and although all these sites are open, they are expanding a bit more than we thought.
We recommend that iPhone shipments will drop by 10% due to coronavirus
In a statement Cook also mentions the company's "biggest concern" is that of its employees, its affiliates, buyers and sellers in China. And in this case he said the groups had been working on it manage the Apple coronavirus response "diligently and attentively."
By looking at the situation further than expected and affecting many companies in the world of technology, Apple said will not comply with revenue guidelines which provides for the second quarter of 2020. At the time, the company had a median income of $ 62.0 million and $ 67.0 million, but no longer expected it to fall that level.
