Microsoft’s acquisition of Activision Blizzard brings more queue than necessary. We see a powerless Sony for not knowing how to stop the deal, and several players in the same industry who they are not opposed to Microsoft taking over this titanic and legendary empire games and franchises.
The latest tech company to side with the Redmonders is Meta. The company led by Mark Zuckerberg and known for having titans such as Instagram, Facebook or Isntagram among others, submitted a letter openly defending Microsoft in this case.
Meta sides with Microsoft in Activision takeover
From Meta they defend that thanks to Microsoft’s cloud gaming approach, there is no reason to think that its growth will have a negative impact on its competitors. They argue that basing the agreement on material platforms when the service can be run from any browser, is nonsense. Another thing is that Sony wants this Trojan on their machines.
In the business, they exemplify some new game market entries that were already mature enough and despite that were able to compete. As examples, he cites Apple Arcade or Epic Games Store in the traditional model, and Amazon Luna or Stadia in the field of cloud gaming.
Barriers to market entry are generally low in all settings. App Store models on all platforms have led to an increase in the number of newly released digital games, as developers no longer need to organize their distribution. There is also a wide variety of APIs, SDKs, and other resources offered free to developers by companies like Meta, Microsoft, Apple, Google, Amazon, etc. that make it easier to create new games and features.
Meta defends Microsoft for the acquisition of ABK. Taken from Brazil’s CADE PDF. 1/2 pic.twitter.com/AUglH5tDRZ
— Precursor (@pr3cursor) September 9, 2022
They also defend monetization models via subscription or with free advertising, assuring that these models have allowed many developers to generate profits.
