When TikTok’s popularity skyrocketed, many people quickly copied his idea of short videos aimed at mobile users; even the big ones, like Facebook and Instagram, have come up with their own “adaptations” to appeal to this new, younger audience.
[TikTok Music, la peor pesadilla de Spotify y YouTube Music es real y ha sido registrada]
For this reason, we can’t help but think there’s a certain irony in the fact that now it’s TikTok that’s copying the concept of an app that suddenly connected with young people, demonstrating that no is spared when it comes to capturing users. .
It’s TikTok now
TikTok Now is based on the same concept as BeReal, the application that caused so much talk this summer; the similarities are so numerous that it’s a little strange how TikTok talks about this feature as if it’s something groundbreaking that we haven’t seen before.
TikTok Now is a spontaneous photography function, which every day will ask us to capture a 10 second photo or video it shows what we are doing; a notification will indicate that it’s time to share our snapshot. In this way, the idea is that our friends can see what we are doing at the moment.
TikTok Now will send us a notification when we need to take a photo
Everything is very similar to BeReal. TikTokNow also uses the front and rear camera of our mobile, to capture our face while capturing what we are doing at that moment. And TikTok Now also sends daily notifications with a “Time to Now” message, which is a copy of the “it’s time for BeReal” message that the BeReal notification displays.
Of course, TikTok is confident that its growing popularity and millions of users will ensure that this feature overtakes BeReal usage, and to that end, it has included a new “Now” icon at the bottom of the app, while down. of the application next to the button to download videos from TikTok, which clearly shows how important it is.
We have the feeling déjà vu, as it’s the exact same tactic competitors like Facebook have used to promote their TikTok alternative. This has all happened before and it will happen again.
TikTok Now is currently only available in the US, as part of a gradual rollout.
