The Cupertino company has announced that it will raise prices for the App Store, which includes both apps and in-app purchases, to from October 5, 2022. A change that will apply to all countries in the euro zone and therefore also to Europe.
New prices due to changes in the euro-dollar
Additionally, Apple will also raise prices in Chile, Egypt, Japan, Malaysia, Pakistan, Poland, South Korea, Sweden, and Vietnam. the climb is coming motivated by the euro-dollar parity in which the latter gained strength over the former. A situation that has already resulted in price increases on other company products.
Once the uploads are live, developers will see how the different levels payment are updated. Thus, the least expensive option, the one that was until now in 0.99 dollars, will increase to 1.19 dollars. The 3.99 will drop to 4.99, the 9.99 to 11.99 and the 19.99 to 24.99. The same will happen with the rest of the prices, up to 999 dollars, which will drop to 1,199.
Although in Europe and the Eurozone we have not seen an increase in Apple Store prices for a long time, the company must regularly adjust these equivalences for many countries in the world. This ensures that a application obtain equivalent value regardless of the market in which the sale takes place.
Finally, comment that auto-renewing subscriptions will not be affected by this price increase. Also that some developers may decide to manually switch to a lower price so as not to increase the price of their apps.
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