Nvidia CEO hints that PC graphics card prices will stay the same

If your Sticker shock from Nvidia’s astronomical price reveal for its new 4000-series graphics cards, which gave you a disadvantage in perception tests yesterday, I have bad news: it probably won’t get any better, at least as far as Nvidia is concerned. It appears Team Green is sticking with these sky-high prices for its new cards, and based on CEO Jensen Huang’s comments, we should expect such prices to be the new normal.

In response to questions about the remarkably high cost of the company’s new GPUs, digital trends reports that Nvidia CEO Jensen Huang said very bluntly that “the idea that the price of the chip will go down is a thing of the past.” With the disappearance of cryptocurrency mining to Ethereum merging, many PC enthusiasts had hoped that graphics cards, which until recently had low availability and high prices, would return at cheaper prices in the future. However, it seems that Nvidia does not agree.

“Moore’s Law is dead,” Huang said, referring to the phenomenon of transistor counts doubling every two years, resulting in better performance and lower costs. “A 12-inch wafer is much more expensive today.”

Continue reading: Nvidia’s new 4000 series PC graphics cards are too expensive

Though the upcoming 4000-series cards seem to be testing the limits of what enthusiasts are willing to shell out for a sizeable upgrade, the company said the 3000-series will likely provide a more durable alternative for those looking to save some cash. An Nvidia spokesman said yesterday my box that “RTX 3080 10GB still offers incredible value for money and we will continue to offer it in our range.”

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Nvidia has been on a roll lately when it comes to pissing off its customers. Apparently, his behavior towards AIB (add-in-board) partners, who make third-party cards with Nvidia chips, was offensive enough to scare off one of the biggest names in town, EVGAto stop making GPUs at all in the future. Now, Nvidia is signaling its intention to keep price pressures up for consumers too, and with prices this high, we’re in uncharted waters.