Netflix, HBO, Amazon Prime, Spotify, Earth, Office 365, Adobe Creative Cloud, Google Drive … they sound like you, right? As you have very well verified, all of this is software or content that is subject to subscriptions, it is an unusual indicator of it, increasingly being included in software for all types of content, whatever it is. I probably don't remember the times when we paid for a software product and got it in full, hoping to get some years of renewal and decided whether we could move to a newer version, or not … Anyway, we already have calendars, photo editors, mail managers … The entire subscription list that boggles our minds but break our bank account every month. No, applications for registration are not for the future, that bubble is about to go out and I tell you why.
Where is the subscription limit?
The first thing we will try to avoid is to give some names for a particular program, the purpose is not to hurt the sensitivity of any builder, and we do not want to offend anyone in this era of thin skin as a pot of great beauty, Each student will reach their own conclusions, we will show.
How do we get to this point? That is one of the biggest doubts I have. The iOS app store was always an allergen for Android users, constantly seeing the price and information of a specific app generated some rejections, don't forget that a particular messaging app is less expensive at € 0,89 (free for Android and Symbian, for example). Another joy for an iOS user is to pay a small price for a series of software that receives endless updates and completely eliminates advertising, a model imported apparently from the PC and its software policy, but this was gone.
Video games marked the way
We start with video games. Blending together the same three colors and moving on to destroying blocks was a simple system that we that have been playing for years since the first GameBoy. However, they managed to sell us that the games are free now, free enough to attract you, that you want to play, and hit the door with micropayment notice. The micropayment we're referring to is actually registration, and I'll explain below.
Now you don't pay for the video game, physical or digital assets of that software, but you pay for the time the developer will allow you to play, It always does. This is due to the fact that few users are willing to pay 10 euros for an iOS game in its full version and without ads, but for some reason I don't know (I think these companies will have more to read) yes we are willing to pay € 0,99 for the gems, characters coins or tokens in a sequence that will allow us to play an "X" period. So much so that they even offer you (with clear pay) opportunities for level upgrades, completely distorting the context of the game. Don't worry, in the long run you will have never spent 10 euros, you will have spent a fortune, even if it doesn't seem to hurt.
Streaming providers are an example
One day, Netflix arrived to "reuse" the visual content, but the only thing they could do was take the existing route. (a monthly satellite television subscription) but it gives you content that is very focused on what you want: Series and movies … Why pay for series, news or programs I can't watch? I prefer Netflix better, which puts me in my favor.
Understandably, they are endless content providers that cost millions of dollars to produce both level of creativity and infrastructure to make it accessible to your home in ideal conditions. The same goes for Spotify, they charge you a certain amount of money because they also try music, flick between artists and you, and look at the prices that the record industry makes, By calling Spotify a year, it's not that you can buy more than 30 or 40 songs at a time so far …
The day we lost in the north
I've seen a lot of great programs born and disappearing with a regular disk: Pass them into a subscription model.
In this way, nor pay for the application, without the right to use it for a certain period of time. In fact, you run the risk of losing all of your information and even the ways to stop paying for it, remember, the app is not for you, you pay to use it.
Can you imagine that when you buy a car you will be told that to use the radio, speedometer, ashtray or Windhield wipers you will need to make a monthly payment series? That's what's happening now, we get a tool that costs around 1,000 euros and its operation starts to address financial slavery away from satisfying the user's needs, changing its savings. Users are starting to realize that on the 1st of each month, once you have access to a few useful apps and apps, you're leaving hundreds of euros for things you might have done before without paying a monthly fee, to remind you that on the day you will not pay them, you will have nothing, rent your mobile phone. The application registration bubble will shoot, It is a matter of time before the model focuses on three basic pillars:
- Free applications (with ads).
- Freemium applications (free but with open payment tools).
- Individual payment requests.
Table of Contents