Gaming News Netflix acquires a new video game studio, a former major of a mobile phone giant at the helm
For a few months now, Netflix has only had series, films and documentaries. The SVOD giant doesn’t hide its ambitions when it comes to entertainment and indeed intends to take the lion’s share in the mobile video gaming space. The beginnings are difficult of course, but the company wants to take all the odds on their side, hence the announcement of the day!
summary
- Video games are becoming one of Netflix’s priorities
- Netflix teams up with a former top mobile gaming official!
Video games are becoming one of Netflix’s priorities
If you’ve been browsing the different sections of the Netflix application on smartphones and tablets lately, looking for the program that will brighten up your evening, you’ve surely come across it Games category. — not particularly well presented — that invites you to play a gallery of free downloadable mobile titles. So the video game is Netflix’s new strategy that had promised us a lot of games accessible via subscription until the end of 2022. However, the American giant needs to step up a gear as the results in this area are not great at the moment.
12 Minutes and Into The Breach, two of the titles available through Netflix
During Netflix Geeked Week, held during E3/Summer Game Fest, we could see the determination of the leader in on-demand entertainment. It will therefore be necessary for Netflix to have an attractive video game catalogue. The giant is currently working on it, with original productions presented last June or with very significant new additions to the range of titles available.. So no worries Games come in dribs and drabslike last August, and it’s sometimes even an opportunity to discover a few nuggets, like this indie title from 2016 freshly available by subscription.
Netflix teams up with a former top mobile gaming official!
Aside from that, Netflix made a new move towards the mobile video game market today by announcing the creation of an in-house development studio based in Helsinki, Finland. Little by little, the platform is linking the steps in the implementation of its project related to video games: an announcement that follows, for example, the acquisition of the Night School Studio company behind the franchise Ox freeand to its partnership with Ubisoft which will also lead to the development of a mobile title about the Assassin’s Creed license. Beyond the announcement of this creation, it is the identity of their leader that sends out a powerful signal!
We’re just getting started and still have work to do to provide a great gaming experience on Netflix. A game can take years to develop, so I’m proud to see how steadily we build the foundations of our game studios in our first year, and I look forward to sharing with you what we’ll be producing for years to come. — Amir Rahimi, Vice President of Netflix Game Studios
Netflix’s new in-house studio doesn’t have a specific name, but it does a significant manager as it is neither more nor less than Marko Lastikka, the former general manager of Zynga Helsinki. In addition to this announcement, Netflix Game Studios Vice President Amir Rahimi reiterated the company’s desire to make an offer title” originals », « deeply engaging ” and ” with no ads and no in-app purchases ». You can find the rest of his statement above.
