Instagram isn’t having its best time and its decisions aren’t helping it!
Instagram is playing with fire. The social network owned by Meta is far from having its best moment. In the shadow of TikTok, initiatives that users reject and the growth of BeReal, everything is against him. Even so, the company announced unfriendly newsat least for current users.
In the information shared directly from his official blog, it is explained that now advertisers will be able to place ads on the Explore homepage as well as directly in profile feeds
Ads are taking over Instagram
The first new ad placement coming to Instagram is the Explore feed, where most users spend a lot of time. Until now, users saw ads inserted between posts. But with these changes, these will appear immediately when you tap on the explore tab, even if you are not interacting with a post and scroll down.
The second location will be directly in the profile feed. In the past, user profile pages were completely ad-free. Since now, Seeing ads on our profile or someone else’s profile will be routine while using the app.
Currently, Instagram is testing these changes in the US, and at least that gives content creators a reason to embrace them. According to a statement from Instagram spokespersons to TechCruch:
Creators can earn additional revenue from ads displayed in their profile feeds.
Throughout its history, Instagram has taken risks with updates that have produced different results. And in the absence of strong competition, when those didn’t go as planned, the consequences didn’t seem too great.
Hey, users do not forgive you for any faux pas and for a long time Instagram is at the center of criticism for saturated the content feed, with information little related to the tastes of users. Therefore, the introduction of ads should be bold enough not to generate consequences that aggravate the situation of the social network that seemed irreplaceable.