It doesn't matter if we are talking about mobiles, cars or pants, in every market we have cheap models and expensive models, each with its own advantages and disadvantages. Not just because it's an expensive mobile phone for all users, And not because your phone has an excellent price tag as good as the iPhone 11 Pro Max or Samsung Galaxy S20 Ultra for over a thousand euros.
We live in a time when many companies are in doldrums, and some, such as Essential, an Android developer company, have had to shut down and leave the business. Also, very much in the way we like to compete, right now Expensive pricing is not available for all products.
No, not all companies can open expensive mobiles
In recent years we have seen a pattern that is repeated over and over again, and there are some companies that fail to sell their high-quality equipment, even if they are good places, and they can turn from you to the most advanced phone in the market, and that is what has led to The Essential being destroyed.
Currently there are families of terminals that are proving to be more popular than others, and the figures for the high end of Samsung, Apple or Huawei, are no different with regards to the high end of other companies like Sony, HTC or LG. Are the devices of these products bad? Not at all Simply, at equal rates, we choose what we know and it inspires us more confidence.
Launching a high-end mobile phone at a high price is not something that is available to everyone, since, In my firm’s personal opinion, you should have a great value added capability and efficiency. Samsung, Huawei or Apple are companies that have the confidence of their users and the general public, and that is a big deal.
If you want to buy 900 euros now, obviously you will want to get a good deal for your money, too you will not bet on a "good" or "good" smartphone. You want results, and don't feel like you're wasting money.
There are companies like Realme, Xiaomi or OnePlus who have chosen to launch their campaign at a very low price compared to those of traditional companies, which is a very attractive strategy. And, if we do well at these institutions, we will have the satisfaction that, for very little money, we have a much closer experience – to a greater or lesser degree – than someone who bought a cellphone from 1,000 euros Also, although there are some differences, it may not be worth raising the cost of most users.
And in my opinion, trying to get a top 500 or 600 euros is one of the best things that makers can do, because it's a tempting price list, which can disable 1,000 euros for a cell phone, not because it will be better, but because it will only be worse, but it will cost you half.
No, innovation isn't everything when we spend our money
Does innovations improve 100% of the results? The answer is no. Over the years, there have been more established companies, such as LG with its standard LG G5, or Motorola with its Moto Z following the same idea. Or we can quote the ZTE Axon M with its double screen. Or by special phone.
To some extent, innovating does not matter, the important thing is to provide something that users will use
These are all very new devices, but do they mean a big change in the market? No, and I firmly believe it's because innovation should be in line with user practices, It makes no sense for the manufacturer to introduce add-ons after the main R&D&I process, if after that it won't make much difference.
From experience, I think innovation is something that should be comfortable, usable and easy to take advantage of. And that, for example, is the difference I see between a folding cell phone like the Glass Z Flip – which we tested recently – and a dual-core phone like the ZTE Axon M Both edges have a new genius, no doubt, But Samsung does not give us that sense of weakness, it does have software designed for its use and the requirements we will have for a standard cellphone in this type of format are being changed.
Samsung quite a few years ago discovered that the Samsung Galaxy Note S-Pen was recognized by the users as its maximum value added, and today there are people who buy these S-Pen sites. However, the modules have never been seen as such, and of course, today we do not see companies issuing an end of this kind.
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