The Apple Watch continues to add records and now records a number that matches the iPhone. 30% of users who own an iPhone also own an Apple smartwatch according to Counterpoint Research.
We just said that teenagers in the United States are increasing the adoption rate of the Apple Watch by 30%, now a new record is added in which 30% of iPhone users own an Apple Watch.
It’s almost likely that every iPhone user uses the watch they use is an Apple Watch
According to the Counterpoint Research report, the result for the first half of 2022 in North America is one of the highest to date. That’s no surprise given that Apple’s smartwatch is the global market leader, having surpassed 100 million active users in the second quarter of 2021 alone.
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The 30% percentage is significant considering that in 2015 it was 10%. This means that the revenue of Apple Watch increases directly compared to that of iPhone, the popularity of the watch increases.
In important figures per quarter, the rate of the first was 29% while that of the second was 36%. The highest adoption rate was at the end of 2020 at 40%. It can be said that during the pandemic he registered the highest number per quarter, but so far it is confirmed that he was the best after this stage.
Apple Watch competitors are far from next
Samsung is one of the direct and closest competitors but in terms of numbers it’s not even enough to tickle it. During this quarter, the adoption rate is 9%. The highest on record was 14% in the third quarter of 2021.
The iPhone and Apple Watch have been an almost essential pair for years
Second counterpoint, Apple wins Android customers every year as the smartphone market becomes increasingly saturated. It is very likely that the Apple Watch will be at the center of an Apple hardware strategy, on the one hand to grow its revenues and on the other hand for the customer to adopt an ecosystem.
About adoption rates, you can read that it fluctuates because new iPhones come out every year but the same customers are not determined to buy a smartwatch right away. This decision can be made at the end of the year, thinking about Christmas shopping or until the next when a new generation is launched.
Will Apple achieve the ambition it achieved with the iPhone? Will the Apple Watch be the flagship watch of the connected watch market? Time will tell as they continue to record record numbers and dominate the top spot in sales.
