Although the agreement for the purchase of Activision Blizzard by Microsoft will lead to multitude of IPs to the Xbox ecosystem, the truth is that all the debate is focusing on Call of Duty. The war franchise has been the subject of discussion not only with Sony, but with the UK regulatory body.
While the English country decides whether to approve the acquisition, Phil Spencer continues detailing the brand’s plans. In a talk given to TWSJ and transcribed by Tom Warrenthe director has indicated that “our intention is treat call of duty like Minecraft”. To do this, you need to take an important step.
And it is that the policy that the Microsoft division wants to adapt is that the saga can be enjoyed on “many different screens” and that is where Nintendo Switch comes into play. It is not the first time that the company has spoken in this regard and dreams of the hybrid console hosting the FPS. However, there is nothing concrete in the future, although Spencer has reiterated that we will see Call of Duty a PlayStation.
The mobile market is the real mine
However, from Microsoft they are very clear that you have to dive into the field of mobile devices. One of the plans that the company has in mind is create your own xbox game store with which ccompete against Apple and Google.
“If a long-term bet is made, which is what we’re doing, that we’ll be able to have access to players on the biggest platforms that people play on (Android and iOS phones), we want to be in a position with content , players and promotional ability to take advantage of it,” explains Spencer.
Xbox Cloud Gaming is presented as an unavoidable way forward and recent data shows that more than 20 million people have tried this technology. “When you think about 3 billion people playing video games, there are only about 200 million households with a console“, analyzes the person in charge. A path that can be enhanced by the acquisition of King with the purchase of Activision Blizzard.
