Users in this market prefer iPhones and especially premium models!
Since its launch in September this year, demand for the iPhone 14 surprised Apple. Receiving the latest update has prompted the company to ask Foxconn to increase production of the iPhone 14 Pro by 10%. Yes In this success, the Chinese market had a great responsibility.
According to the Canalys Market Information Report iPhone shipments rose 36% “remarkably” in China in the third quarter of this year. The situation is surprising if we take into account that the sales of the rest of the brands fell between 16% and 27%.
Apple’s strategy in China continues to pay off
Aggressive discounts are part of Apple’s strategy in China
Thanks to this advance, Apple overtook Xiaomi to become the 4th best-selling smartphone brand in this country. In this regard, Amber Liu, an analyst at Canalys, said:
Apple experienced remarkable growth in mainland China in the third quarter. Its annual release is highly anticipated by consumers and channels, and strong demand for the iPhone 14 Pro series has contributed to Apple’s overall performance.
Even better for those of Cupertino, high-end models of the new series were preferred by usersinstead of input models, with which the company increased its average selling price for the sale of the new line. However, many sales are also due to demand for previous generation models, fueled by deep discountssomething the company rarely does in the rest of the world.
This latest strategy from Apple has not gone unnoticed and confirms the decline in the smartphone market. Starting in July, Apple began publishing discounts directly on its website.with a campaign limited to 4 days which offers about 90 dollars discount on different iPhone models.
The truth is that all of Apple’s strategies work. Canalys says Apple will benefit from massive sales of the iPhone 14 line during the holiday seasonwhile the image will not improve much for most brands.
For the moment, The only negative for iPhone sales growth in China would be internal limitations to control the resurgence of COVID-19 cases in various Chinese cities, including the headquarters of Foxconn’s main factories.
