The promotion of applications within the App Store has been booming in recent months. Apple introduced developer ads a long time ago, but with the twist that they only appear when searching. However, it looks like something is moving in Cupertino as ads start popping up all over the app store, no matter what section or where we are. It’s a great way to give developers the chance to promote their apps to the millions of users who enter the app store every day.
The App Store will have ads located throughout the store
Apple Search Ads makes it easy to promote your app on the App Store. And now, with the new Today Tab and ad placements on product pages, you can get your app discovered repeatedly on the App Store, when customers first arrive, search for something. something specific and browse apps to download. .
This new Apple move enables further development of Apple Search Ads. This platform allows developers to generate campaigns to advertise and promote the advertisement of their applications. Thanks to an intuitive panel, they can design their campaigns, as well as define the money to spend and control the statistics around the advertisements that appear in the App Store.
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However, Apple starts serving ads in the App Store. These ads will no longer be exclusive in searches so they can also appear in the Today tab, on the product page, and on the store home screen. These placements can be customized through the ads setup from the official website where this whole system is managed.
This movement is the culmination of a movement that Apple has been preparing since July when it already announced that these changes would arrive. In fact, they made sure that the introduction of all these ads in the App Store preserve the privacy of users and would allow developers to grow their business.
