Time passes and it seems unbelievable that Alexa, Amazon’s assistant (who now even has a male voice), landed in Europe only four years ago. It landed at a time when it looked like Google Assistant was going to be many’s favorite assistant, but, perhaps due to the big G’s slow movement or Amazon’s quality, Alexa ate the floor for be present in hundreds of thousands of homes in Europe.
[Matter ya es oficial, Alexa y Google Assistant hablarán con cualquiera de tus dispositivos]
Alexa, Europe and its 4 years old
With four-year-old Alexa you know enough to walk to have left Google Assistant almost in the background in Europe. And while the Google Assistant was the first to enchant us, the truth is that little by little Alexa has managed to win the affection of many so that even more than 6 million times a user said “Alexa, I love you” vocally.
Curiosities aside, last year Spanish Alexa users interacted with it five billion times, in order to reach the 11 billion interactions around these parts in Europe for a total of four years.
alexa in spain
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Figures that leave us amazed and that seem to continue to be driven by the performance of the American brand here in the country. And it is that during this last year, he has even increased in number of users with 40% over the past twelve months.
A very curious assistant
The great success of Alexa is due to the fact that the interaction with her has been very well done by Amazon, apart from the fact that she recognizes the voice very well, even when speaking softly. But perhaps, the fact that users are curious has also earned him to be one of the central axes of the house.
Alexa through Amazon smart devices
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Questions like “Alexa, how old is the sun?” or “Alexa, which saint is today?” enabled it to generate enough interest for 46 million reminders to be scheduled and 157 million timerswith a total of 182 million alarms issued by Spanish users.
Routines are another link related to smart home products. 591 million actions performed for an Alexa that is in 40% of homes. And it is that last year Alexa grew 40% more in the country.
Alexa is well solicited
Alexa in the kitchen
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In addition to serving to inform about the Weather forecastcon 124 million queriesshopping is one of the best companions we can have, and it is that 47 million times this shopping list function has been used in Europe.
The interaction to make calls is also another of its best achievements with 15 million callsor that even the advertising function is used more than you think: 8 million times.
Alexa and cooking recipes
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Recipes, being an ideal smart device for the kitchen, reaches up to 1.6 million thanks to the Cookpad cooking skill. If you plan to cook something for the next few days, yogurt cake, French toast or gazpacho are the most requested recipes.
Finally, music takes over another of Alexa’s features with 317 million hours of music streamed, or that in 12 months the hours of musical reproduction in Spanish homes will double; If we add Amazon Music’s 100 million free songs or its ad-free podcasts, we expect next year’s numbers. A few figures that show that since she was 4 years old Alexa already knows how to walk very well, almost by jumping without stopping.
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