According to The Information, Apple has lost key members of the team developing its own search engine rival Google.
Rumor has long swirled about the possibility that Apple launches its own search engine to rival Google from a completely opposite and privacy-oriented position. Many thought the launch of this search engine was imminent, however Information makes sure that there are still “at least four years” have.
Apple and Google are rivals but also partners in this aspect. Google is known to pay Apple between $18 billion and $20 billion a year for be the default search engine for iPhone, iPad and other Apple devices. This has taken Apple away from the idea of launching its own alternative, but this is likely to change in the future due to regulations in different countries.
Apple could develop its own search engine, but it seems that there are still years to see
Apple’s search engine in trouble: its experts turned to Google
Apple bought at the end of 2018 Laserlike trying to promote the development of its own web search engine. It was about a startup founded by a trio of ex-Google engineers that recommended websites to people based on their interests and browsing history.
Four years have passed since and during this time the founders of Laserlike have developed many features related to Spotlight and Siri Suggestionsas well as Siri’s voice assistant responses.
However, Information makes sure that the founders of Laserlike are back at Googlewhich was “a blow to the Apple team that is quietly developing a search engine that could compete with Google”.
Four years later, the founders of Laserlike have returned to Google, according to a knowledgeable person, dealing a potential blow to an Apple team quietly developing search capabilities that could compete head-on with those of Google.
Apple’s so-called search engine wouldn’t launch for 4 years
It’s unclear whether or not Apple plans to launch its own search engine to compete with Google, but if so, it seems that there is still time to see it. Today’s report says the company is still “at least four years away” from being able to do so.
Apple is still at least four years away from launching a potential replacement for Google Search, the person who was involved with the team estimated. This would certainly require a significant increase in the team’s budget.
An Apple search engine would change the market
It is something very important that could change the market forever. Google has a virtual monopoly on search engines, which brings you a lot of information and a lot of money through advertising.
Apple’s strategy in this case would be different, putting privacy first. Yes if Apple does not want to use user data, it is difficult to compete with Google in terms of advertising revenue. Apple would have a hard time making its search engine profitable.
Making such a decision is not easy. It is not only a question of developing a better search engine than that of Google, it must also be economically profitable.. And it seems almost impossible that Apple can generate with its search engine the 18 and 20 billion that Google pays annually.
