Why is Ikea interested in this game?

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Why is Ikea interested in this game?

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As we often say “the ways of the Lord are inscrutable” and there are times when we are surprised to see the companions who come to gather around anything. And in the world of video games, the last thing we need to see is that Ikea will be interested in developing a project which is currently sweeping on Kickstarter. You don’t know him? His name is The store is closed.

The store is closed.

The store is closed?

It’s the name that the only developer gave to a video game that succeeded in reaching collection figures in just a few days. At the end of the whole process crowdfunding, The store is closed It reached 90,000 dollars on an initial target of only 11,000. So if all goes well, we could have it ready and on our computers and consoles ready for June 2024.

The game is essentially a survival horror cooperative that takes place inside a large space owned by a company that sells furniture and home accessories. Surely seeing the outside of the store in the video you have below The image of one of the IKEA will have come to your mind that they are scattered all over Europe or around the world, so it is not surprising that they talk about it The store is closed It takes place in a setting where we have been able to see how, season after season, the ranges of furniture with which we can play are renewed.

The details of The store is closed which indicate that we can be in front of a clone of the Swedish store, not just from the outside. Inside we will see many types of monsters and some of them dressed in clothes that, again, are familiar to us: yellow sweater with vertical blue stripes and dark trousers, also bluish, which completely correspond to the official clothing style of the employees of the multinational.

What stake does IKEA have in the game?

Faced with so many obvious references to The store is closed, IKEA Legal has already contacted Jacob Shawwhich is developing the game, to urge it to remove all “indications associated with famous Ikea stores” that are in the game. You know, the blue and yellow corporate colors, as well as the “Scandinavian name” (STYR) and certain pieces of furniture which seem to be inspired by models sold by the Swedes.

For the moment the judicial services have given ten days for these references to disappear, hardly end up in court and force Jacob Shaw to spend more money than the amount raised so far on Kickstarter. So at the moment it is unknown if, in response to this notification from IKEA, the game is viable and guarantees its launch as planned… although we will have to wait and see if the threats of the multinational take effect or nope.

By the way, do the IKEA lawyers know that there are things called mods which can return the current appearance of The store is closed once you have set foot on the market?

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