Gaming News Assassin’s Creed: Mirage, Infinity, Red, beyond games, what strategy for Ubisoft in the future?
It’s no secret that the future of Assassin’s Creed looks very busy. But beyond the games, Ubisoft’s approach to its famous franchise is changing. How is it different now? How is the company approaching the future? Here, without waiting, is the answer.
Behind the 5 Assassin’s Creed games unveiled during the recent Ubisoft Forward, it’s the company’s approach to its licensing that’s changing. The shared adventures of Altaïr, Ezio, Eivor begin theirs “third phase” – as reported by GamesIndustry. Its starting point will be the apparent simultaneous release of AC Codename Red and AC Infinity, not until 2024. The first is presented as the next main episode of Assassin’s Creed, set in feudal Japan and succeeding AC Mirage (2023). The second describes itself as Hub | Metaverse, which takes on the visual identity of the Animus and, according to Ubisoft, will be “the single entry point” for the launch of future titles in the franchise, whether triple-A or shorter experiences. AC Infinity is destined to eventually evolve with multiplayer and purchases games.
From left to right: AC Mirage; Infinity (concept art); Red
A turntable to master them
Recognizing in the GamesIndustry columns, Marc-Alexis Côté, Executive Producer of the Ubisoft series, “This is a big shift for the franchise.” do Help us fulfill that promise.” Understand that Assassin’s Creed Infinity will be Guarantee of some kind of logic, as a link between the different titles and experiences. After all, the French company has already started to network their universes, as with the fourth DLC of AC Valhalla, the latest installment so far: With “Crossover Stories”, the heroine of AC Odyssey discovered Viking culture.
“In the future, we will redouble our efforts around our passion for history,” affirms Marc-Alexis Côté, this time in Assassin’s Creed Showcase last September… Yes, with Infinity – which will introduce a “new design philosophy” at Ubisoft that will highlight the strengths of the company around the world – we will see more countries! On the occasion of the meeting dedicated to the license, we also discovered AC Codename Hexe, a “completely different” experience obviously based on witchcraft. For now, no more information as for the multi-game Invictus created by former For Honor and Rainbow Six Siege.
Left to right: AC Hex; Brotherhood (several)
To new horizons
So yes, Assassin’s Creed makes it feel like it’s going “anywhere” here, but in reality the franchise has long been involved in everything!Beyond the main episodes – which quickly set the rate at one per year before we slowed down in 2015 after AC Syndicate were – we were often treated to spin-offs and other parallel series, whether on portable or mobile home machines (AC Bloodlines, Liberation, Rebellion, “2.5D” games Chronicles China, India, Russia ) All accompanied by a lot of novels and, of course a film that was released in cinemas six years ago.
On the contrary, Ubisoft is now safer than ever What he wants to do with Assassin’s Creed: an “iconic media franchise”, GamesIndustry explains again, as well as Far Cry and Splinter Cell. Everything goes through Triple-A, very important in terms of image and influence for the series, but now more distant and with more intensive post-launch monitoring at the exit! Since the release of AC Origins (2017), the company has been pushing in this direction and it’s starting to pay off. Assassin’s Creed Valalla surpassed the February 2022 billion generated dollars in sales. A first for Ubisoft.
The future of Assassin’s Creed presented by the French company (Ubisoft Forward)
Ultimately, expanding Assassin’s Creed into something bigger than giant requires breaking new ground. More important than Hexe, Invictus or the documentary “Beyond the Creed” and the concerts “Symphonic Adventure” will be the ambitious mobile title AC Codename Jade (to be released soon) and the live-action series produced by Netflix Turns Into the Future . The first finally brings the license’s traditional smartphone gameplay – all to China, with a fully customizable hero. A next map at Genshin Impact? And from the cardboard of the Cyberpunk Edgerunners anime, also on Netflix, we know just how much cross-media can add to a video game’s success. In short, all the lights appear to be green.
