news hardware The top 100 strongest brands in the world in 2022: how many do you know?
Do you like numbers, do you like the top 100 and do you like technology? You will enjoy this ranking of the 100 most successful brands of 2022. And yes, it’s the high-tech companies that ride the competition.
The 100 richest brands in the world
With the regular fluctuations of the global economy, the top of the most powerful companies can change quite quickly. That’s why we do an update of the most important players every year. It’s the Interbrand site that takes care of that, and The results have arrived.
If I tell you $30 billion, what does that mean to you? Probably a lot of money, but it’s mostly the average of the combined value of all the top 100 companies in the world. A pretty lewd number that makes no real sense to mere mortals, but is nothing compared to it the total value of these 100 companies: 3089 billion. Impressive.
This is the first time their combined value has exceeded 3 trillion. Of course, these numbers represent the value of each company as such, but not to mention their market valuation. In this case, Apple alone would exceed 2 trillion.
In short, enough talk Here is the ranking of the richest companies of 2022 according to the website Cross-brand :
- 1. Apple: $482 billion (+18% YoY)
- 2. Microsoft: $278 billion (+32%)
- 3. Amazon: $274 billion (+10%)
- 4. Google: $251 billion (+28%)
- 5. Samsung: $87 billion (+17%)
- 6. Toyota: $59 billion (+10%)
- 7. Coca-Cola: $57 billion (=)
- 8. Mercedes-Benz: $56 billion (+10%)
- 9. Disney: $50 billion (+14%)
- 10. Nike: $50 billion (+18%)
Apple is just misery for Microsoft. The Tim Cook-led company’s dominance is pretty insane, with its valuation sitting 43% above second. The first French brand is Louis Vuitton, which ranks 14th, followed by Chanel and Hermès at positions 22 and 23. We’ll have to wait a little bit before we see a French tech company in this top.
The technology that still takes off
It’s not that complicated: The first 5 companies in the ranking come from the tech industry. And the least we can say is that there is a chasm between the leaders and those after. With Apple, Microsoft, Amazon and Google well over 200 billion, Samsung lags behind with 87 billion. But Toyota, the first non-tech company, is limited to 59 billion.
Very representative of the development of social networks, Instagram just overtook Facebook in terms of value. Facebook maintains a huge user base, but Instagram can’t help but appeal to the younger (and not-so-young) generation much more.
The two companies that have appreciated the most are Microsoft and Tesla, up 32% year over year. Pretty surprising for Microsoft, but much less so for Tesla, which is gaining momentum with the advent of electric cars.
