In a new statement, Microsoft states that Call of Duty is not a decisive factor in choosing a platform.
In a recent statement to the British Competition and Markets Authority, SONY once again spoke out against a takeover of Activision Blizzard by Microsoft. Main argument: A possible Xbox exclusive of the Call of Duty series.
Now Microsoft has also introduced a expression published to refute the arguments of the Japanese competitor. It states that the Call of Duty brand has no specifics in terms of player buying habits or engagement and is not a determining factor in platform choice:
“Call of Duty players are neither ‘special’ nor ‘unique’ in terms of spending or engagement compared to players who favor other popular brands.”
“Call of Duty is not driving platform adoption. Xbox data shows that between 2016 and 2022 [zensiert]% of new Xbox players have never played or purchased Call of Duty content and only [zensiert]% of players played Call of Duty as their first game on their new Xbox console. These numbers contradict the notion that Call of Duty influences platform choice.”
“Figure 12 shows that [zensiert] is the game that most gamers play first after purchasing an Xbox console in the period 2016-2022, and numerous other games are similarly popular as first play.”
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