Apple TV is competing with other platforms for Eredivisie broadcast rights!
When choosing a streaming service, the sports transmission options They have become as important as the films, series or documentaries that these platforms usually offer. And Apple knows it.
For this reason, this year, those of the bitten apple have taken particular interest in acquiring the transmission options of the most important sporting events in the world. And they keep adding. Thus and according to the information shared by 9to5mac, Apple wants to acquire the broadcasting rights to the Dutch football league Eredivisie.
The rumor originated from a report from well-known businessman in the Netherlands, Chris Woerts. According to this, currently there is an ongoing contest to acquire the Eredivisie broadcast rights, which is being contested by Netflix, Amazon and Apple.
Apple TV+ is working to increase its sports offer
Apple is competing for Dutch football league rights
Currently, broadcast rights belong to ESPN until 2024. For this reason, and regardless of who obtains the transmission rights, the transmission of matches will begin until 2025.
Although the investment for Eredivisie rights imply an annual payment of between 150 and 200 million dollars, this investment from Apple does not seem unlikely given the company’s recent actions.
This year, Apple entered into a 10-year deal to broadcast all MLS football league games from the United States, for an investment of $1 million. Additionally, he took over Major League Baseball (MLB) Friday games.
According to reports, the company also negotiated the broadcast rights for NFL Sunday Ticket, which could cost Apple 3.5 billion a year. Sports content not only attracts more Apple TV+ subscribers, but also potential ad revenue.
In recent days Apple has confirmed the launch of the MLS Season Pass in the Apple TV application for next year, with which the service will begin to enjoy the fruits of this investment, which In addition to subscribers, expect to attract advertising content as well.
Since its launch in 2019, Apple TV+ has fought for its place in the competitive world of streaming by offering original content. To date, the platform has achieved several successes and has not stopped working to inflate its catalog. Currently, the service is available via a monthly subscription of 6.99 dollars.
