The Xbox Series swept Black Friday in the UK and was the second best-selling console

The UK is the most important European market for Microsoft. This is, by far, the market where the most console sales are generated for those of Redmond. And it is important to know this to give this news the importance it deserves.

Given that Europe in general is a market largely dominated by SonyWith gaps of 10:1 in favor of the Japanese, the UK is one of the last strongholds where the Americans present a battle against the blue mark. In fact, some years it has even been dominated by Microsoft.

The sale of the Xbox Series S has helped popularize the product a lot

Now that you understand the importance for Phil Spencer’s team in this territory, let me tell you the information they shared from GfK Entertainment, collected by GamesIndustry. And it is that the Microsoft machine was the best-selling console in the country, only surpassed, and not by much, by Nintendo Swtich.

In total, the sales ranking is as follows during this Black Friday:

• nintendo switch: quota of 42%.
• Xbox Series (SKU ambos): quota of 40%.
• PS5: quota of 18%.

Obviously, the sales volume of each of the machines is not detailed here, but it is presumably a good peak of what closes this year in said territory. Microsoft can be happy. It seems that the Model S and its aggressive reduction worked in its favor.