The Apple Watch Ultra has contributed to the growth of the smartwatch category in the wearable device market in China.
One of most important markets for Applenot only for the production of its products but also for its customers, she is Chinese. The good news for Apple, according to Canalys (via AppleInsider), is the market growth on portable devices, specifically in smartwatches. Much of this fact is due to the Apple Watch Ultra.
The market for wearables in China has not grown, except for the Apple Watch Ultra
Among the simplest and cheapest basic watches, they saw a 7.7% drop in shipments, translated into figures, 5.1 million units shipped during the third quarter of the year. Basebands also suffered a drop of 22%, 3.5 million units.
In the general smartwatch category there was a 17% growth with 3.4 million shipments. That’s where the Apple Watch Ultra comes in.in the premium segment, it was the only one that boosted sales.
Growth of smartwatches in China. Photo by Canalys
¿What went wrong in the growth of all devices? Crises due to lockdowns in Chinawhether due to covid or restrictions in production plants, consumer confidence and lower spending on non-essential goods are the factors that produced these numbers.
Basic watches remain leaders and Huawei is the most powerful supplier in China
Despite the decline in deliveries, entry-level watches in China account for 40% of the total smartwatch market. Bracelets or bands are at 29%, followed by mid to high-end watches at 28%.
Apple in terms of the overall watch market is in fourth place. It ends up with sizeable numbers, an 8.6% market having shipped one million units. Huawei leads with 24% market share, followed by Xiaomi with 21.9%.
Brands present on the Chinese market. Photo by Canalys
Once the external conditions in the Chinese country improve It will be interesting to see how Apple can improve on these numbers.. Huawei and Xiaomi, being on their own turf, won’t want to slow down, it will depend on Apple and what it can produce since the Apple Watch Ultra is a premium watch and one of the most expensive on the market, standing out by its hardness and resistance https://ipadizate.com/apple-watch/test-the-hardness-of-the-sapphire-crystal-of-apple-watch-ultra-with-bad-results.
It is already the leader in the tablet market, as Canalys mentioned on December 8th. The iPad shows a drop of 7% but remains in the lead. The iPhone is fighting an incredible battle with the launch of the iPhone 14 Pro. Will Apple manage to get on the podium next year with its Apple Watch?
