Rian Johnson, director of films Articles in the background (Spain) / Between knives and secrets (Latin America) and stars Daniel Craig, Chris Evans, Ana de Armas and Jamie Lee Curtis, presented the Vanity Fair, an interview there speak product placement (announce the product without changing the account).
Most of the products that use it product placement, to promote its products, be it technology, food products, beverages … Apple is no stranger to this trading strategy, but according to Rian Johnson, it has one rule to follow. Bad movie guys, they can't use the iPhone, Nothing under the circumstances.
Talking about product placement by Apple, from 2:50 p.m. According to Johnson:
And the other funny thing is, I don't know if I should say this or not … Not because it's like dirty or something like that, but because it will haunt me in the next mystery movie I write, but forget it, I'll say it. It is very interesting.
At Apple … they free you to use iPhone in movies though … and this is especially important in case you see a secret movie, bad guys can't have an iPhone on camera.
Apple has very strict rules about How your products are used and displayed. As part of its guidelines on the use of trademarks and copyrights, Apple wants its products to be displayed "in the best light to showcase their products properly."
These rules are nothing new. A clear example is to be found in series 24, a series starring Kiefer Sutherland. In this series, en the side good guys (Kiefer Sutherland) use Macswhile bad guys They were using PCs.
