NVIDIA has earned in its own right to be the undisputed leader in the gaming industry. Its solutions are much more effective than those of its competitors, and of course more expensive, it must be said. However, as a proud owner of a 3070, I can safely say, given that I’ve been through several graphics cards, that the difference is noticeable and a lot.
But enough unpaid infomercials, those in California aren’t sponsoring this entry (although that would be nice, wink, wink). The fact is that at CES 2023 the company presented powerful products that it was time for them to see the light. The most notable thing is undoubtedly the arrival of its line of RTX 40 Series graphics on the devices. This is the first time laptop graphics cards have included a Class 90 GPU. There has also been room for the RTX 4070 Ti for desktop computersthe GeForce RTX 4080 Ultimate upgrade for GeForce NOW and new games supporting DLSS and raytracing.
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NVIDIA Ada Lovelace, a milestone in efficiency
The company will launch new laptops with the GeForce RTX 40 series; which will allow more than 170 laptops to benefit from a ultra-efficient architecture named Ada Lovelace, according to NVIDIA, represents the biggest known generational leap in power and energy efficiency. Thanks to it, laptops with the GeForce RTX 40 series triple their energy efficiency compared to the previous generation.
The ADA Lovelace architecture includes fifth-generation NVIDA DLSS 3 and Max-Q technologies. There will be a number of games that will benefit from this.the first of these will be Cyberpunk 2077 with a few more to follow soon.
With Ada Architecture, we set out to transform the performance and power efficiency of gaming and creative laptops. The new RTX 40 series delivers enthusiast-class performance in laptops as thin as 14-inches, a step further.
Of course, there’s also room for the new line of laptop graphics cards, which includes the RTX 4090, 4080, 4070, 4060 and 4050. The RTX 4090 and 4080 will be available on February 8 starting at 1,999 $. The RTX 4070, 4060, and 4050, on the other hand, are faster than the most powerful GPUs of the previous generation, and will be available on February 22 starting at $999. You can expect a conversion to dollars similar to that of dollars.