Digital games will always be very popular due to faster home broadband speeds and lower storage costs. Now there is is confirmed that 89.5% of all video game sales last year in Europe’s largest gaming market, the United Kingdom, were digital purchases from stores such as the Nintendo eShop, Playstation Store, Microsoft Store, App Store, Google Play and Steam. Almost nine out of ten of all video game purchases in the UK last year were digital. The BBC says the video games industry will generate £4.7 billion in sales in the UK in 2022, more than the film, television or music industries.
“In the old days, when there were mostly only physical console games and PC discs, it was much easier to monitor the market. It’s a lot more fragmented these days and sometimes new digital players just don’t want to share their sales data directly – that’s where estimates come in. The proof of the pudding is how the numbers are received and respected.”
ERA CEO Kim Bayley
