Microsoft’s new strategy with its Xbox consoles seems to be having an effect. In Japan, they reclaim land that no one expected them to reclaim, and for the first time in over 13 years find some relevance
Today we can confirm that a new territory is betting more on Xbox. In this case, the Redmond machine is not that it has gained popularity, it is that it is becoming the best seller. And that is what is surprising in a territory like Norway. Obviously, it’s not like winning a Champions League for Microsoft, but it’s certainly a good point even if it’s a small territory.
The Nordics bet on Xbox
The data was provided by Christopher Dring, who is responsible for Gamesindustry, a media specialized in everything related to the video game industry beyond the news. They collect all kinds of data on the industry in general, such as sales data, prices, etc.
He revealed it on his personal Twitter account, although he didn’t say whether it’s for a specific time period or total data from 2022. We have to wait and see if they detail any other thing on their website.
Xbox Series S and X are Norway’s best-selling consoles.
These are the kinds of facts that are worth following me.
— Christopher Dring (@Chris_Dring) January 11, 2023
What do you think of how the brand is gaining popularity? Despite a sparse year 2022 in its own releases, it seems that the Xbox Series S and Game Pass strategy is proving to be rather winning for Microsoft.