Before, it was a luxury that literally cost tens of thousands of dollars. However, right now, having a 65-inch or larger 4K TV can easily cost you less than $2,000. It’s already money, but it’s enough of a cut for many people – not just one millionaire – to afford. In this scenario, is an Apple TV possible?
All the brands, including Amazon, have jumped in to have TVs at virtually rock-bottom prices. So why didn’t Apple do the same with its business model? Well we just have to see why the price of all these large diagonal televisions has dropped so much.
It’s not just the TV, it’s what your system does
The first factor is not debatable: the manufacturing costs of televisions have fallen significantly thanks to the optimization of processes and the use of materials. If it costs you less to make a TV, you can sell it for less to compete in the market. If you don’t mind the panel, you can get one for a bargain price.
Here, Apple could have taken the opportunity to sell its own television by playing with the highest quality of its materials and optimizing its components as well as its software. The same strategy as a Mac against a PC. The Problem We Can Be Thankful Apple Doesn’t Sell TVs For lies in the software. Consider tvOS.
What was once a firmware very easy to tune into and manage DTT channels, it is now an operating system in its own right, with its applications and services. And of course, the business of collecting data for advertising purposes is all too tempting. In exchange for tracking us and making a profit on our measurements, manufacturers can lower the price of our TV. Good publicity.
That’s why so many TVs have come down in price, to the point that an iPad is more expensive. Because the screen may be bigger, but the iPad is not dedicated to monitoring our habits. And an Apple TV 4K for 190 dollars can be placed on any television, bring tvOS forward and replace all traces. It’s a much easier way to be present in our living rooms.
Imagen | Loewe Technology
