Apple continues to reap records and a very important one in its history is active devices worldwide.
Nail good news in all numerology derived from the results of the first quarter of fiscal 2023 is the number of active devices from Apple worldwide. Tim Cook said happy to have reached over two billion. This figure is important and will mark a before and after in the Cupertino company.
Apple has a large number of active devices, double from 7 years ago
This step thank you for your innovation, your loyalty and the satisfaction of your customersin addition to all the technology that allows to transport its products and services, therefore, this great ecosystem that Apple has built since its birth.
Not only in terms of devices is a large number, also in terms of subscriptions number more than 935 million. How many millions accumulated thanks to these paid subscriptions? This is a record turnover of 20.8 billion dollars.. There is no element in which Apple has not set up a category in terms of turnover. The App Store and services are stronger than ever, a good part of this milestone is due to the strategies put in place like Apple One.
You can also buy your subscriptions to Apple services in one monthly payment with Apple One
Discs and more discs but also a significant drop in sales
Derived from the appeal to investors and the media, Apple said sales of all products were down from the same quarter but a year earlier. The most important data is that the iPhone fell, analysts predicted a drop of 14%. AND the weirdest fact is that the iPad withstood the onslaught with $94 billion in revenue.
The iPhone 14 Pro Max has a maximum brightness of 2,000 nits outdoors
Let’s remember that the iPhone 14 Pro is currently in short supply in several markets. A new COVID crisis has contributed to reductions in production and normal shipments. The good news is that once Apple can recover from these bad months, better revenue and a recovery in its supply chain stability can be reported in the following fiscal quarter.
One downside they might have, though it won’t be entirely shocking, are the users waiting to renew their device. With the recent release of the Galaxy S23, Android customers considering upgrading to iPhone (Pro) will think twice. People who have previous generations of iPhone (Pro) and are about to wait can also make a last minute decision and trust the competition and in the best case, renew with an iPhone 14 or iPhone 14 More.
