Last year we had several news about cookies disappearing to make way for the “Privacy Sandbox”. With everything related to data protection with these European laws that protect the userthe capital G is driving big changes in advertising.
[Instalar apps en Android cambiará para siempre: Google facilita la competencia a la Play Store]
More control for the user
Although this control is not directly visible, the system used by Google with Privacy sandbox better protects user data that advertisers use to better target ads that may be of interest to you.
Today is Google’s chosen day to roll out beta support for Privacy Sandbox to Android phones. Selected devices with Android 13
In fact, you will receive a notification that the Sandbox is accessible from the phone settings. The truth is that the idea of the big G is that many users use it to receive more data and improve the system. You can also cancel your beta access yourself if you don’t want to offer this data, so the option is there.
What is the privacy sandbox?
Google also hasn’t clarified how Privacy Sandbox works, even after a full year of testing, via the Android Authority. In the beta version, it was possible to witness a better control of the types of advertising that the user can receive.
Privacy sandbox too will collect data from installed apps
Additionally, by having Privacy Sandbox on an Android mobile, you can narrow down the interests to see ads that match what you are using.
Now we have on the table that more data is being collected, but there is one key difference in Privacy Sandbox, and that is that this system does not directly identify you. In other words, there’s less chance of someone finding out who you are based on your anonymized PID for advertising purposes.
It may seem a bit complicated, but its operation is really quite simple, based mainly on the fact that the user goes completely unnoticed in anonymity. But yes, your Android mobile will provide data on these installed applications and the use you make of them.
Following this thread, these apps will need to use the Privacy Sandbox beta API. The same Google encourages developers and publishers work with them to support Sandbox.
What is expected is that more levels of control will be implemented very soon in order to control the types of ads you want to see, while keeping everything as private as possible.
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