Who warned is warned. And Netflix, which has been warning for several weeks now, is starting today to apply measures so that a single account is not shared between several households and devices. No need to be able to access your content from multiple Apple TVs, iPads or iPhones.
Starting today, Tuesday, February 21, Netflix no longer asks you to set a primary location—it forces you to. SO Today is the day you have to make the decision to pay more or unsubscribe. You still haven’t seen what to do? Okay, calm down: we’re going to review everything in a summary for you to make a decision.
What should we do from today to continue sharing Netflix account
Starting today, the Netflix account prices that will be applied to Spanish users are as follows. There is no price increase, but there are conditions with additional charges for sharing the account:
|
Basic with ads |
basic |
standard |
prime |
sub-account / additional subscriber |
|
|---|---|---|---|---|---|
|
number of simultaneous screens |
1 |
1 |
2 |
4 |
1 |
|
number of profiles |
5 |
5 |
5 |
5 |
1 |
|
number of devices for downloads |
– |
1 |
2 |
6 |
1 |
|
Advertisement |
Yeah |
No |
No |
No |
No |
|
Number of possible sub-accounts |
0 |
0 |
1 |
2 |
– |
|
resolution |
720p |
720p |
1080p |
4K+HDR |
Depends on “mother account” |
|
SPACE AUDIO |
No |
No |
No |
Yeah |
Depends on “mother account” |
|
price |
$5.49/month |
$7.99/month |
$12.99/month |
$17.99/month |
5.99 dollars/month (in addition to the “mother account”) |
If you want to continue sharing your Netflix account with multiple households, you will have to pay a supplement of 5.99 dollars for each additional household. And the number of additional houses you can add is limited by the type of account you pay for, with a maximum of two in the case of the Premium subscription.
How to check if your home is Netflix’s primary location
How is it determined which household is the main household and which households are additional? Establish a “primary location” in your home that sets you as the Netflix account administrator/manager. Starting today, setting this primary location is mandatory. A message like this will appear on iPads, Apple TVs and iPhones:
If you click “Set Up Later”, Netflix clearly warns you that a primary location will be automatically set. You can’t avoid it, although you always have the option to change it from the service settings:
Any locations your Netflix account is opened from that are not your primary location will be marked as additional locations, for which you will need to pay an additional $5.99 each month. This measure is precisely what drives more than one user to decide to unsubscribe from the service and consider subscriptions to alternative platforms. Precisely we have the arrival of SkyShowtime in a week, a new competitor, with the attraction of a subscription at 2.99 dollars per month.
As for the future of Netflix, no one is sure. At the moment the company has already been forced to lower prices in Latin America, from which we can deduce that many people have to unsubscribe and Netflix wants to stop the bleeding. This is perhaps an example of what could happen in USA.
But until that happens (if it does), we’ll have to accept the new terms or simply unsubscribe if we don’t want to. It seems that an era when no one was indifferent to price increases is coming to an end: red lines have been crossed, which the public no longer accepts. The bubble has burst.
Picture | Cotton Bro Studio
