Reedpop is clearly in crisis mode as their previously announced revival of the annual E3 event in Los Angeles looks likely to be canceled this week. The final nail in the coffin was Ubisoft’s announcement this afternoon that it will now hold its own Ubisoft Forward presentation, which will take place live in LA on June 12th. The French developer and publisher had previously said they were looking forward to attending E3 2023, but with all three major console manufacturers declining to attend, it seemed inevitable that Ubisoft would also do their part. It now seems unlikely that E3 will return.