This news was only a matter of time before it arrived. Actually, I thought it would be last year, but no. By now, we already know that the SmartPhone market is not very buoyant, but even so, Apple has always been the company that has been at the forefront of the rankings in terms of sales. The iPhone has almost always been at the top of the list, but now it’s in second place. It traded places with a brand you may know what it is.
Since last year, we see that the smartphone market is in sharp decline in sales. The 2022 holiday period, i.e. the summer months, the decline has become even more acute and it is significant how the figures, which do not lie, indicate that users we no longer accept to pay exorbitant sums for one phone less when there are many brands on the market and each time better.
This period corresponded to the 4th consecutive quarter of declining sales but also coincided with a period when the iPhone remained the king of sales, that is to say, it was number 1 despite the falls of the others. But not now. The fifth consecutive quarter of decline assumes and coincides with that which the iPhone passes to second place.
According to the specialized media Canalys, its analysis determines that if Apple previously occupied the first place with a market share of 25% in front of Samsung, in second position, it now turns out that the iPhone drops to 21%. That’s a 4% drop. which is enough. Instead, Samsung fell from 22% to 23%, being the only brand to have progressed in this regression loop. It means it was done with the first place.
Many reproaches for this decline of Apple, The Plus model and the iPhone 14 got it. The Pro model sold better. We will see if Apple does not do without the Plus model in the iPhone 15.
