Nothing is a curious undertaking. Many of you may not know this. Its CEO and founder is Carl Pei, who at the time was a co-founder of OnePlus. Personally, I like his philosophy. They say that “technology should go unnoticed and look like nothing”. To some extent, I agree.
Its first product was a helmet. A kind of AirPods Pro but cheaper. The most striking thing of all was its semi-transparent casing and body. A lot of hype had been created around him., and it was raised as a competition more or less well done. Now Apple is back, and that’s it. Say hello to the clear Beats Studio Buds+. A true masterpiece.
The empire strikes back
When Nothing Came Out His Ears (1) the whole community saw it as a direct confrontation with Apple and its AirPods Pro. Similar design, similar features and half the price. The company itself sold it that way. There was quite a bit of hype surrounding this release as it was, in a way, the graphical representation that the community had something to say. That things could change and that Apple was not “untouchable”.
The product was launched and it was a success. All media, Youtube channels, web pages, etc. echoed and many people took it up. However, little by little, the community started to realize something. What the first launches are not perfectthat you can’t compete with Apple if you don’t have a similar budget, and that it wasn’t all as good as they originally imagined.
Of course the Ear (1) are good headphones. No one disputes that. But being a new company and costing less than half the AirPods Pro, it was obvious that they weren’t even going to be relatively close to these. They continued to succeed for their revolutionary design and for their price, but not exclusively for their sound quality or noise cancellation.
Now Apple has fought back. Or so it seems. According to Mark Otakara, a well-known and historical leaker, he released the following: transparent Beats. The concept is eerily similar to that of the ear (1), and that doesn’t fit much with Apple’s philosophy. Maybe it’s an advice like “Stop using us as a marketing ploy or we’ll sink the beach bar”. It remains to be seen what happens.
Anyway, it’s a rumour. It is true that almost confirmed to come from the source that comes, but a rumor after all. We’ll have to wait and see if this actually goes on sale and it’s not some sort of prototype, but the truth is that they are very beautiful.
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