During an earnings call on Tuesday, the bigwigs at clown deli McDonald’s discussed important business matters such as the economy and trends among its hungry customers. It turns out that Ronald McDonald’s hungry customers are even more frugal than they used to be because people aren’t ordering a side of fries with their fast-food meals like they used to. Why? Because times are rough in this economy.
Accordingly insider, McDonald’s CEO Chris Kemczinski told investors that the company was seeing “a slight decline in units per transaction.” People still order their usual stuff: Big Macs, McChickens, nuggets, whatever. It’s because, to a large extent, customers’ wallets feel pinched Inflation and a looming recessionFrench fries get stale on the counter.
“We’re seeing a slight drop in units per transaction,” Kempczinski said. “So things like, ‘Did anyone add fries to their order? How many items are they buying per order?” – we see that going down slightly in most of our markets around the world, but it’s still going down. Certainly the customer pays attention to how he spends his dollar or euro.”
The McStruggle bus also chugs along
Declining fry sales aren’t the only thing plaguing McDonald’s. The fast food restaurant is also experiencing a funk with its delivery service. You know, the service that charges you extra when you pick up food from the restaurant and drop it off at your doorstep (if you’re lucky).
A console booklet
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“I think it’s fair to say that the growth in shipments – whether it’s a consequence of there being a large number now or whether it might actually be part of consumer pressure – but the growth of the Deliveries have certainly slowed down,” Kempczinski said. “There’s still growth, but it’s nowhere near the growth that we’ve seen before.”
As an infrequent user of the McDonald’s mobile app, I think a large part of the reason people don’t order deliveries as often is due to the fact that most of the deals the app throws in people’s faces as if they were right now The most luscious Gacha Pull stumbled upon are usually just deals in the store. The machine is already broken when a food delivery app immediately shoves in my face regretful meals that I would have to walk the walk of shame to purchase.
“As for the prospects for the business, we remain very confident about our positioning,” said Kempczinski. “Consumer demand for our brand remains strong.”
Finally, Millennials caught another corpse by slow choking McDonald’s fries and delivery margins. It’ll be fine, probably (pejorative).
