After unstoppable growth that even produced very positive numbers in the middle of the summer, Apple was aware of a drop in revenue. The company has already guided investors to a 5% decline in revenue, largely due to declining Mac and iPad sales, hinting that Apple is weathering the tough times, but not dramatically.
In the end, it was Apple itself that was too far-sighted: the drop in revenue was 3% compared to the expected 5%. $94.800 million listed in total. Net profit has held up (about $25 trillion), and the general feeling is that Apple is continuing on its way with iron health at the level of its own economy. And there are more signs to prove it.
Fewer Macs, more iPhones and more subscriptions
To detail what Apple described yesterday during its financial results press conference, theThe best news they gave was from their service division. It continues to grow unchecked, setting records that have already reached $20.9 billion.
The iPhone division is also good news: it alone entered 51,300 million dollars, standing out in emerging markets such as India or Malaysia, Mexico or the Philippines. In countries like Brazil, where other brands like Motorola reign supreme and where purchasing power is below average, the iPhone (and its prices) have broken records.
Where there is bad news is in the Mac division which, in one year, went from 10.4 billion dollars to “only” 7.2 billion. Cook replied to the press that they expected something like this, rising prices and currency changes caused their effects.
Suppliers’ problems are also there: the shortage of components leads them to the future of the M3 chip, extending its implementation horizon. In other words, we may not see a MacBook with an M3 processor until 2024. However, this is a minor stumbling block knowing that when it comes to efficiency, Apple continues to be on your mind.
Yet Apple continues to bet on itself with a stock buyback in which it will spend more than $90 trillion. A move that should calm investors and shareholders, though there’s something else that promises as well: what we might see at WWDC 2023 and how it could change the business for the better.
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