Apple’s quarterly financial results press conference was yesterday where we got to see the financial health of the company (they can’t complain) and where Tim Cook responded to a few questions from the press. It is in these moments that we can glimpse certain details of the company’s agenda, and we are not in front of an exception.
Someone in the press called the latest advances in artificial intelligence “the news of the day and of the year”, asking Cook about his thoughts on generative engines like ChatGPT or MidJourney. Cook’s response is both optimistic and cautious.
“The potential is very interesting”
“[…] I think it’s very important to be deliberate and careful in how we deal with these things. There are a number of issues that need to be resolved. The potential is very interesting. For our part, we have made tremendous strides in integrating AI and machine learning and integrating them into our products and services.
Cook’s insistence makes it clear to us that yes, Apple knows exactly what ChatGPT is despite the company showing no signs of wanting to jump on the generative AI bandwagon like Bing and Google have. did. In Cupertino they want to wait and see what happens with new technology that in relative terms it is still very recent.
Precisely these days the greatest exponents of artificial intelligence have gathered in the White House. President Joe Biden himself stopped to greet them to issue a warning:
“What you are doing has enormous potential and enormous danger. I know you understand that. We hope you can educate us on what you think is most needed to protect society as well as its advancement. It is very , Very important “
The perfect time to be able to say something about tools like ChatGPT is WWDC 2023, the annual developer event just over a month away. We’ll see iOS 17 and the rest of Apple’s operating systems, and maybe Siri will show some kind of progress in that regard. But given Cook’s words, let’s not expect anything too big. The shock will come with the Reality Pro, if the leaks are right.
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