The second season of Apple Music Live will be the first of a great concert!
Introducing updates to different services like Apple Music Classic is not the only thing Apple was doing to satisfy its customers and offer reasons to drop out of the competition. The service also announced the return of Apple Music LiveApple’s popular live performance series, which this second season will include the broadcast of an Ed Sheeran concert to be held at the Eventim Apollo in London.
In this opportunity, the show will take place in commemoration of the release of Sheeran’s latest album. During the event, Sheeran will perform the entire album for the first time alongside a twelve-piece band, including The National’s Aaron Dessner. The latter, who has previously collaborated with Taylor Swift, also worked with Sheeran on the production of his new album.
Ed Sheeran is Apple Music’s big guest
Sheeran fans will be able to enjoy the performance Wednesday, May 10 at 12 p.m.. Apple also said Sheeran’s performance will be available on demand via Apple TV+ and Apple Music beginning at 1 p.m. PST on May 10. This is the first time that an Apple Music Live performance is also available through Apple TV+.
Regarding the announcement, Sheeran shared a message to invite his followers to have a different experience for him and his group. Sheeran’s introspective and heartfelt new albumwhich features 14 tracks and was produced by Aaron Dessner of The National.
I am delighted to share with you the exposure of my album Subtract. I was very nervous that day because it was my first time performing songs from the new album. The show was hosted by Aaron and the amazing band, and it was an honor to be with them. It was an emotional night, but I’m so glad I got to document it.
This event occurs just when Sheeran also just won a copyright infringement lawsuit from Marvin Gaye’s estate on Thursday.who accused him of stealing “Let’s Get It On” for his own single “Thinking Out Loud”.
Of course, Apple Music is a great platform to celebrate it and where the artist has always found good news. In 2017 “Shape of You” is the most streamed song of all time on Apple Musicwith over 930 million views worldwide.
