Google is preparing the arrival of ads in the search section of Google Play in the form of sponsored app suggestions, among other new ways to promote apps.
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This new form of advertising would be integrated into a section little exploited by the company so far, and it seems that it will not arise and that it will be present in the Google Play System April Update.
These ads would not only consist of sponsored apps but also time-limited events to make the user aware of their existence.
Get ready, advertising is coming to Google Play
Google Play Search Advertising
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Google’s app store has sections where sponsored apps, or what amounts to the same, advertisements for apps that have paid for more visibilityand these sponsored recommendations will reach the search section of Google Play.
This change was reportedly reported months ago by some users who took part in Google’s testing, and would mean that every time you open the search bar, you’ll be able to see your last four searches as well as some apps that will appear there in the advertising form.
The good thing is that these recommendations seem to disappear as soon as you start typing the term you want to search for. make room for suggestions based on this text.
With this, Google will scroll through your search history before you start typing in the search box, and it opens the door for Google to sell ads to developers in a new way than before.
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