There is no doubt that the game of the year, so far, is Hogwarts Legacy, which has sold millions of copies for PC, PS5, and Xbox Series X|S and surpassed $1 billion in revenue. Without forgetting that since last Friday we already have it also available for PS4 and Xbox One and another version for Nintendo Switch will be released in July. A round company.
For Warner, this seems little
But it seems that Warner Games does not think much about this success and it’s taken one of those steps that many might consider controversial because it’s about invading another video game’s territory for the sole purpose of stealth publicity like we’re going around apps
Indeed, on the occasion of the launch of Hogwarts Legacy for PS4 and Xbox One, Warner Games did not hesitate to take Mortal Kombat 11 e include advertisements of all kindsnot only full-length multi-second video ads, but also banners on some of the screens in the game itself, including close-up graphics of those you can’t stop staring at.
As an example, take that of th is user who complained bitterly the very day of the launch of Hogwarts Legacy
Mortal Kombat 11 plays a full Hogwarts Legacy ad when you log in. Wtf!? 👀#MK11 https://t.co/yzNYKSBViD
05 May 2023 • 6:39 pm
Need an update
The most curious of all is that this advertising load of Warner Game within a game which is not frankly free, came by a update surprising a few days ago. Players saw how Mortal Kombat 11 received an update that safely added all this catalog of advertising spaces intended to want to sell us the (already) success of Avalanche in this 2023.
The temptation to include advertising in games is not something new that Warner Games invented, but it is strange to see that resort to such an invasive method in products that are sold at full price. This ad is acceptable when talking about a free2play of which there are thousands on Android or iPhone stores, but not so many on consoles where gamers don’t want to be bothered by such content. And they pay dearly for it.
In your case, do you think it’s okay for them to do something like that? We are afraid not, that It’s not something that comes to appear in the admissibleyet famous, tendency or friendly which seems to us the announcement of a game that captivates millions of players and Harry Potter fans. Or are we wrong? We will wait, in any case, to see what Warner Games says about this incident which caused blisters and pointed out to a distributor that this year he did not have much to reproach himself for.
Although given the awkwardness at the time of stealth advertisements, you don’t know if success has gone to their heads And she stopped thinking, precisely, of all those players who trusted her and some of her franchises.