Google breaks the smartphone market with its Pixel: reasons? there are some

That the Pixel 6a is now just over 400 dollars is not just anecdotal or that Google wants to sell more. We are facing a very difficult time in which brands like OnePlus and OPPO are finding it very difficult to continue in Europe, and now Google comes up with prices which sound like the siren song for many users.

[Cómo usar Google Bard en España, aunque la alternativa a ChatGPT no haya sido lanzada aquí]

Google attacks with almost unbeatable prices

It’s not that it’s just the price with which you can get a Pixel 7a, here in Europe for 509 dollars, but because of the series of virtues and advantages in terms of software and hardware.

Keeping an eye on its arrival in Europe, the specifications of the Pixel 7a are as follows: Tensor G2 chip, 8 GB of RAM, 128 GB of internal memory, 6.1 “FHD + gMOLED display with 90 Hz refresh rate, camera 64MP main and 13MP wide angle, 13MP front, 4385mAh battery and Android 13.

With these specifications plus everything that means Android 13 and the “Feature Drop”, these mobiles are full of small details that increase their value to offer the user an experience that other mobiles do not have (we even hope that new like this one will reach the rest Android). We add the cost of the Pixel 7a in Europe, for 509 dollars, and we have a mobile in its segment at the moment, it is difficult to find something similar.

And if we now move on to the photography generated from the Pixel 7a or the 6a, that’s another huge compelling reason for the user to ultimately choose one of the two; and it is that there are no other smartphones at these prices that can match this computational photography which, even with inferior camera sensors, is able to cope with Samsung’s flagships or from Xiaomi itself.

By the way, just yesterday Google dropped the price of the Pixel 6a from 449 to 409 dollars, so with both smartphones it will literally eat up the mid-range of Android phones.

Coincidence or not?

Having put Google’s series on the table, we need to move on to several news that hit hard for Chinese manufacturers, such as OnePlus and OPPO.

At the end of March this year, this news fell like a bomb: OPPO and OnePlus could leave several markets in Europe. At the moment, here in Europe, nothing has changed, but we are faced with two brands that have hit very hard in a segment where Google is now attacking with force.

All of these strategic moves by large corporations are not haphazard, but are the origin of purposeful actions. OPPO, according to Omicrono in an interview with Arne Herkelmann, does not plan to leave southern European countries, in particular Europe, Italy or Portugal, but unfortunately it is possible to leave some others.

In any case, in an official press release, the two brands clearly indicated that they would continue their strategy in Europe, but before the front to come And with all the geostrategic moves, partly due to the war in Ukraine, we are getting closer and closer to a time when Chinese manufacturers are going to face more obstacles.

And all this in a few days where inflation drove up smartphone prices; even Samsung in its Galaxy S23 has increased the cost, a situation that does not affect Google at first sight.

The reality of the Google catalog for a few years

The Mountain View guys have been in the business of selling mobile devices for years. Their first Nexuses were products almost dedicated to developers so that they could improve their applications.

These Nexus were left behind to become the first Pixel phones that slowly and steadily were able to capture a small market share.

Google’s strategy is very fine and it did not want to alter an Android market made up of many brands, and from which it benefits, which entered Europe with mobiles with a very interesting quality-price ratio (Xiaomi is the best example ). And we say modify, for a simple reason: Google owns Android, and many manufacturers use it to sell their phones.

Of course, for Google to start launching mobile phones that are a great alternative to those of OPPO, vivo, realme or Xiaomi itself would be like throw stones at your own roofbut that is exactly what is happening now.

Ni corta ni perezosa se ha lanzado al mercado europeo con unos precios muy competitivos y con unos teléfonos con buenos acabados a los que casi no se les puede echar nada en cara ¿Qué está rompiendo el mercado? a primera vista es lo que parece. Ahora solamente nos queda esperar los próximos movimientos de todas estas marcas ante una Google que cada vez va tomando más peso; y una Motorola que parece que está resurgiendo de sus cenizas.

Lo que queda por venir es bien interesante, y con todo el poder de la IA que podría convertir a los teléfonos de Google en una pera en dulce difícil de no llevarse a la boca cuando tienes a la IA generativa casi haciendo todo sin apenas mover un dedo.

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