Normally, when we want to see the health of Apple’s iPhone sales, we usually look at that division’s revenue in its quarterly financial results or estimates made by certain companies like CIRP. But some data also reveals certain trends, like the rate of people switching from Android to iOS.
And it seems, This rate has increased a little in recent months.. A report by data agency CIRP estimates that 15% of all US iPhone buyers from March 2022 to March 2023 came from Android. It represents an increase of 50% against 10% of to change than there were in previous years.
More integration, more users
What happened for there to be this rate of change that has not been seen in the last five years? The source believes in certain factors that caused it. Tools like the Android app ‘Move to iOS’ to facilitate switching between the two platforms make switching attractive.
Even so, loyalty to the platform remains very high: Those of us who use the iPhone continue to do so and most of us who use Android stay there. And the CIRP report doesn’t specify how many people have taken the reverse step of moving from iOS to Android, which also needs to be taken into account.
That said, having gone from 10% to 15% of switches This is good news that Apple executives should celebrate. It’s a sign that iOS’s integration with the rest of the company’s systems and devices is doing its job: making users more comfortable on Apple platforms.
Picture | Samuel Angor
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