Hardware sales are a variable in the profitability of a video game company, which It goes down over the years. It is logical that the strongest growth is in the first two years of life and then either it is maintained or it decreases, except for specific actions such as the launch of certain big budget games.
To this must be added that hardware margins are gradually fading as manufacturers lower their prices. However, margins are one thing and units sold are another, and that can hold or grow over time. And that is precisely what is happening with the Xbox and its competitors Sony and Nintendo respectively.
Data for the UK and other European territories is missing from the count
Last April, according to verified data from games industryall three hardware makers increased the number of units sold. In total, 58% growth. In this cake, Sony is the one that has progressed the most, with 114% of the total, followed by Nintendo and Microsoft, with 38% and 19% respectively.
That 19% from Xbox is a good number for Microsoft, which just didn’t grow at all in March, and maybe the growth is higher because Gamesindustry doesn’t have data from the UK and other countries. Spanish users seem to have contributed to this increase, since Europe is one of the territories where sales have increased. Unfortunately, we don’t know how many or to what extent.
Next month we will have the Xbox Games Showcase 2023 and news will be announced here, there will also be dates for the new Forza and juicy data is a dedicated Starfield event. It is therefore not unreasonable that interest in the American console continues to grow.
