After months of clearly disadvantaged, it looks like Google’s AI efforts are paying off; At the very least, they managed to prevent Samsung from moving on to the competition. The next mobiles from the South Korean manufacturer, such as the Galaxy Z Fold 5, will ship Google.
You might be wondering if that was dodgy, and the truth is that we’ve been about to see Samsung mobiles with Bing built-in; the company has launched an internal study on this possibility, in order to take advantage of the artificial intelligence GPT-4 used by Bing Chat. Yet now The Wall Street Journal says that the study has been suspended.
Even if Samsung won’t change sides in the end, this news shows how close Google is to lose everything because of ChatGPT. Generative AI has completely changed the tech industry and caught Google off guard, who did not expect this technology to be available to the public so soon.
Samsung stays with Google
Bing has ceased to be the butt of all the jokes, and has managed to attract millions of users thanks to Bing Chat, the ‘chatbot’ based on GPT-4, the same technology as ChatGPT. In the same way, we see many applications and services that integrate the same AI. Samsung’s goal with this potential change was to jump on the GPT-4 bandwagon and offer Bing Chat right on the home screen of their mobiles.
New Samsung mobiles with Bing would not use Google search engine by default, and the search would be performed by Bing, unlike the vast majority of Android phones. Although Android is a free system based on open source, it is in practice Google’s system because of the agreements the company has with manufacturers so that their applications are pre-installed. In this way, Google gets billions of users, who use its search engine and its services.
Bing Chat was going to come pre-installed on Samsung phones
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For Google, mobile users represent a large part of its income, which is why it is always worrying when a manufacturer considers abandoning its platform. For example, Apple has a million dollar agreement with Google to use its search engine on iPhone mobiles, but for a few years there have been rumors that it may not renew it to use its own engine. of research.
Google gets the batteries with AI
Losing Samsung would have been a Big blow for Google, just at the worst possible moment. But it is possible that the announcements of the past of Google I / O have convinced Samsung and the rest of the manufacturers; the event was characterized by the constant mention of the words “Artificial Intelligence”, and absolutely all the novelties taught focused on this technology in one way or another.
The next Samsung will come with Google
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That, along with improvements to Google Bard, ChatGPT’s rival, sent the message that Google has stepped up when it comes to artificial intelligence. Although the giant has been investing in AI for years, making great strides in imaging, video and medicine, it had so far not created a commercial product. Google Bard’s rocky launch showed the company wasn’t quite ready in the generative AI space, but things are changing.
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