The promotional campaign for one of the most important events of the year for Apple is in full swing. It is neither more nor less than WWDC, the Big Apple’s national developer conference. An event in which, as you know, the main software and sometimes hardware innovations are presented (as in this year’s edition, at least we hope so). They also took the opportunity to launch catchy slogans herald a new era within Apple. Besides, have made available to users a new playlist to warm up the engines
Hashflag on Twitter, playlist on Apple Music… WWDC23 is coming
Undoubtedly Apple shoots a few days before any event in to sow the curiosity of users in the novelties that will be presented. But they also do it with strategies that seek to mark and highlight little filtered elements from previous weeks. On this occasion and as WWDC23 is about to start, Apple wanted to launch this campaign in style on Twitter and on its website.
On Twitter, he did so with the custom hashflag #wwdc and with a series of tweets with the tagline “A new era begins”
A new era begins. join us for #WWDC23 June 5 at 10 a.m. PT.
Tap the ❤️ and we’ll send you a reminder on the day of the event. pic.twitter.com/T1pDvEzvys
— Apple (@Apple) May 31, 2023
But in addition, they also took the opportunity to create a personalized playlist for the arrival of the event and prepare the developers for “your event”. Apple assures that it is a playlist with “the most important artists of the season” with artists like Ed Sheeran, the Jonas Brothers or Dua Lipa. If you want to enjoy the list, you can access it through this link in Apple Music.
