There are more and more subscription services, and they are getting more and more expensive. Controversial changes like limiting Netflix accounts aren’t helping that perception among users, and it’s understandable that more and more people are considering closing one or two of the accounts they have opened. Amazon’s new one is designed to avoid that.
Virtually every company is considering creating, or already has, cheaper subscription plans. Most include some type of limitation on the conventional price, like, the presence of advertisements in streaming services, or inaccessible ‘premium’ parts.
He new Amazon Prime Lite it goes in this direction; It’s very similar to the normal Amazon Prime membership the company already offers in much of the world, but users who opt into this version won’t get as many benefits in exchange for paying less each year.
Cheaper Amazon Prime
Amazon Prime Lite Subscription first appeared in India, where it will be priced at 999 rupees per year, or about 11.99 dollars per year. It is a 33% discount compared to normal Amazon Prime, which costs 1,499 rupees (16.85 dollars) annually; Prime Lite can only be purchased with an annual subscription and is not available as a monthly subscription, which is only available to users of the original version of Amazon Prime.
Therefore, Amazon Prime Lite can motivate many more people to sign up for the service, if they hadn’t done so before; You can also convince current users to do not cancel your subscription, go to the cheaper version. In fact, Amazon has been testing this option with some select users for a few months now, and it must have been successful, as it finally opened it up to all users in India.
Amazon Prime Lite users have access to almost all the benefits of Amazon Prime; the main difference lies in the extent of these benefits. For example, Prime Lite still offers free shipping in the Amazon store, but it’s not as fast; users can only choose two-day shipping and standard shipping, because One-day shipping is exclusive to Amazon Prime and users who pay more. However, Prime Lite users will have the option to pay for expedited shipping for orders they really need to get to as soon as possible.
Prime Lite also offers access to Amazon Prime Video, including series, movies and live content; but they can only use it on two devices at the same time, only in maximum HD quality (nothing 4K) and they will have to support ads much like the cheaper version of Netflix. Amazon did not specify how long the ads will last, or how often they will appear. What is clear is that Prime Lite users do not have access to Prime Reading or Prime Music, the e-book and music streaming services respectively.
Amazon Prime Lite was announced for the Indian market only, and note that some differences only make sense there; For example, Amazon has its own credit card with perks like 5% cash back on in-store purchases. But even if these advantages do not apply in Europe, that would make a lot of sense that Amazon also offered Prime Lite in our country, especially after several years of increasing prices for the service.
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