news culture A Twitch star signs a record deal with the competition, the sum is insane!
Kick, the streaming platform whose ratings are skyrocketing, just signed what must be the craziest deal in the industry’s history with a Twitch star.
Kick, the badass challenger
If you’re interested in the world of streaming, you’ve probably heard about Kick over the past few months. Launched at the beginning of the year, the streaming platform is increasingly making a name for itself and is attracting more and more users. The goal is clear: the platform wants to run on Twitch’s flower beds.
To achieve this, Kick doesn’t hesitate to hit the content creation industry hard. Firstly, the platform already offers a particularly attractive compensation scheme based on an income split of 95/5, where Twitch is 50/50. The Amazon platform has recently returned to this system by offering a new partnership program. an announcement that did not have the desired effect.
In addition, Kick wants to make its censorship policy more lax and give content creators more freedom. But beyond these many benefits, the platform is also willing to pull out its checkbook to bring back true content creation stars. And the sums that are being pledged are already insane.
“one of the biggest deals in entertainment history”
Ninja had already said it: Competition is good for business and it’s not Félix “xQc” Lengyel who will say the opposite! The Canadian Twitch streamer star has just signed a record deal with Kick. transaction amount ? “$70 million, with bonuses that could increase that total up to $100 million.” The two-year deal doesn’t oblige xQc to exclusivity. It can therefore offer content on both Kick and Twitch.
“That’s more than most athletes and megastars. It’s one of the biggest deals in entertainment history.
For his part, xQc is delighted with this deal with Kick, which allows him to “do and try things that he couldn’t do before”.
With Kick I can try things I couldn’t do before. I’m really looking forward to taking this opportunity and making the most of it with fresh and creative ideas in the years to come – Félix “xQc” Lengyel for the New York Times
Barely formalized, the deal is already rocking the streaming world. Yesterday, during xQc’s first session on the platform, Kick encountered traffic-related difficulties. xQc already has more than 140,000 subscribers on its new channel and counting.