news culture Studio Ghibli: Hayao Miyazaki Won’t Promote His Next Animated Movie Because He Knows ‘What The Audience Wants’
Hayao Miyazaki’s next and final film is expected on July 14 and will arrive in Japan soon. But Toshio Suzuki, co-founder of Ghibli Studios and producer of the feature film, decided not to promote it.
Hayao Miyazaki’s last film
The cinema halls are expected to be full in this month of July. In question is the high heat, which can immediately make air conditioning more attractive. All this combined with blockbusters like Oppenheimer (some say traumatic) and Barbie
The director and co-founder of the Ghibli Studios is known for his numerous animated films. Chiro’s journey, Princess Mononoke, Howl’s Howl’s Howl’s Howl Castle…many films that were successful in Japan and achieved excellent results at the box office there. Hayao Miyazaki is a living legend in the archipelago: For example, it has inspired big names in video games like Nintendo’s Eiji Aonuma. We feel his influence heavily on the final two games of the Zelda saga. At 82, the man considered the master of Japanese animation is about to close the curtain. Enough to promote his latest feature film?
“You know in advance everything that’s going to happen in this movie”
That’s what one might suspect, especially after Toshio Suzuki’s recent statements. The film producer How do you live? (and co-founder of the studios) said in an interview with The Hollywood Reporter that he wants to change the way he promotes the feature film:
Promoting a film the same way over and over again becomes boring. So we wanted to do something different. There’s an American film – ah, I almost said the title out loud! – which will be released this summer at the same time as ours. They released three trailers for this blockbuster one after the other. And by watching them all, you know in advance everything that will happen in this film. What can the public think about this? There must be people who think they don’t really want to see the movie after all these videos. I wanted the opposite of that.
After talking to Hayao Miyazaki, Toshio Suzuki decides to keep only the poster as a marketing purpose for the film. There are no trailers or teasers planned. An initiative in which the producer firmly believes: “Deep down I think that’s what the viewers want“. There is therefore no promotion of the film in Japan, but it is not certain whether the same treatment will also apply to the export of the feature film. As for France, no date has yet been announced. Don’t panic, this year There were the publication of Suzume no Tojimari by Makoto Shinkai. And according to the JV, the successor is secured.