news culture They didn’t pay attention to the boxes they ticked when registering on this site and they appear in the middle of the road…
With this advertising campaign, Netflix is teaching its fans to read the terms of service in the best, or rather the worst, way.
A larger than life advertising campaign was created for the final season of Black Mirror. Netflix started creating the platform Streamberry present in the first episode, Joan is terrible (Joan is terrible). This is the story of Joan, a woman who watches a series about her day on the streaming platform, but in which she seems a lot meaner. Netflix goes even further in its communication and releases the series’ posters, this time with the fans’ names and photos. The posters are taking over the streets of Britain and, to the surprise of viewers, it is their faces that are present. Gareth Clarke, speaking to Tech&Co and BFM TV, is among the victims. Like many, he hadn’t read the terms and found himself in Joan’s place without warning from the company “I thought it was a checkbox, like most other ‘agree to terms and conditions’ boxes.” Still, he reveals he took it with “humor.” For this fan, this campaign “does a great job of selling the series and the episode and showing that it can happen to anyone.” It’s also a great way to show that reading the boxes you tick is important. The website actually says, “I consent to Netflix using my image for their marketing campaign.”
A series about the dangers of technology
Since the release of the first season in 2011, Black Mirror has been considered a tech critic. She even goes so far as to draw inspiration from real-life events for certain episodes, such as the first of season three, which features a rating system that determines the character’s social status. This system has already been tested in several cities in China, and the higher the score, the more privileges the residents have. However, the series isn’t about showing the dangers of technology, as series creator Charlie Brooker explains GamesRadar : “I’ve always felt like the show isn’t saying the technology is bad, the show is saying people are screwed.”. As a reminder, the final season of Black Mirror has been available on Netflix since June 15th.
