The international expansion of the product will begin at the end of this year.
We recently had the opportunity to discover that to buy the Apple Vision Pro it will be necessary to make an appointment in the App Store and reserve the product. During this appointment, Apple employees will be responsible for providing you with a bracelet that matches your measurements and guide you on the operation of the product.
But unfortunately, that won’t happen for some time. As we learned from MacRumors, the Apple Vision Pro is set for expansion, but that won’t happen until late 2024.
The global expansion of the Apple Vision Pro
According to Apple’s roadmap, the Apple Vision Pro will hit the market in the United States in early 2024. After the latest rumors, it is now known that the company will launch its mixed reality headsets in Canada and the United Kingdom at the end of 2024. Although, as stated in MacRumors, “the final decision has not yet been made”.
This would imply that the arrival of the Apple Vision Pro in USA would not take place before 2025 at the earliest. will be two long years of waiting for many consumers who are ready to try the product to decide whether to buy it or not, even though fewer units will be made than expected and getting them will not be easy.
It will be the marketing strategy Apple regarding its mixed reality headset, according to people familiar with the plans.
“The company will designate special areas in stores with seating, headset demo units, and accessory measurement tools for shoppers. While the device will be sold in all of Apple’s 270 U.S. stores, the company plans to start with chapters in major cities like New York or Los Angeles before expanding internationally.”
Bloomberg’s Mark Gurman reported that Apple will ask customers to make an appointment to purchase the Vision Pro, a similar plan that was executed with the launch of the Apple Watch in 2015.