We are in a position that no one in the Applesfera group had expected over the past few months. Personally, I've been writing this message for over twelve years, and all the while neither I nor my older colleagues know how to pass the time when asked about what could happen in the short or medium term. For the first time in history, virus modifies startup company schedule.
And it does so in just about every issue around the world: Apple stores stop getting regular visitors while their stocks are reduced due to stock restrictions, factories stop producing demand for current and future products, Governments recommend canceling all technical events … What started as an anecdote in China will finally shape all of this by 2020.
2020 will be remembered at Apple and other tech companies
What should we expect? All right unexpected, random. As news of the impact of the COVID-19 virus changes on a daily basis, the rumors become less reliable. Apple may have plans to launch new products on certain days, but those plans may change abruptly depending on whether the product and the product suffer or not at the last minute.
In Copertino there should be a race between the offices and the many daily calls
We are compelled, however rather rewarding and their authors can be seen, to take all the news through tweezers. I have no doubt that in Copertino there must be activities between offices and many phone calls daily, both to ensure releases and programs and to cancel. Something used to appear next week may end up being delayed for weeks depending on the circumstances.
That said, and even though it's more personal speculation than guessing on a solid basis, I think we'll see fewer releases than originally planned by Apple and no event involving bringing the public to theaters or conference room. I mean we will see the exact launch through the website
I think company will focus on the most important of all: the new iPhone range They should see the light in September. They are the greatest the driver of revenue year-round, so all limited resources should be prepared for that even if it involves a delay in issuing a book entry. Again: it's thoughts. And I don't want to overstate the hope that maybe at Cupertino they've been able to tackle this problem by scheduling all the rumors around.
I bet, I'm finishing up, with Apple avoiding mentioning that coronavirus. Our partner Eduardo has said it now: you can't cancel anything you haven't set.
Regarding WWDC and coronavirus, you can't cancel or suspend something you haven't announced 😏 pic.twitter.com/uFV7AJlvQr
– Eduardo Archanco (@eaala) March 4, 2020
What I can say right now is that we probably have one of those weeks when Apple will launch a product on the day, two or three days and in a very strange way. It has happened sometimes, and it is one that leaves a very positive impression on product lovers who are often used to see all these surprises in one event.
These are exceptional days, and we should expect any academic change throughout rumorology. And all of this is nothing compared to what people have been affected by the virus in the past, and from Applesfera we wait as long as we don't regret the extra damage. Our support goes to everyone involved and to the people around us.